Nash UNC Health Care is now UNC Health Nash
Effective January 9, 2023, Nash UNC Health Care has changed its name to UNC Health Nash. The move also comes with a new logo, as the hospital is adopting the new UNC Health brand that debuted in 2020.
The UNC Health system rebranded back in February 2020 with the intention of affiliate hospital rebranding to take place shortly thereafter. Due to the pandemic, that process was put on hold. Three years later, the rebrand is rolling out to affiliate hospitals to reinforce UNC Health’s evolution into a statewide health system with a mission of serving all North Carolinians with expertise and empathy, according to UNC Health Nash president & CEO Dr. L. Lee Isley.
For Nash, the rebrand entails only a name and logo change. The hospital will keep local governance, fiduciary responsibility, and decision-making, while maintaining a partnership affiliation with the UNC Health system.
“We will continue to remain a locally-owned hospital authority with local governance and decision making through our board of commissioners who live and work in this community,” explained Isley. “The rebrand will look a little different to our community, but it does not change our operations or our commitment to providing high quality care to our patients and their families.”
While the community will begin to see the transition to the new name and logo beginning January 9, 2023, it will take some time for the new brand to be updated in all places.
“Updating our name and logo in all areas of use is a multi-phased project that will take time. Due to supply chain uncertainty and other delays, we may not have new signs installed for some time. Other items, such as digital assets, will change over quickly,” said Isley.
The hospital foundation is also getting a new name, as it will be known as the UNC Health Nash Foundation.
"The foundation is also completely locally governed by its board of directors, and has its own local fiduciary responsibility," said Dorsey Tobias, vice president of Strategy and Communications. "The Foundation does not receive support from UNC Health or any UNC Foundation. All dollars raised for the Nash Foundation stay in our community to fund projects like the Community Paramedic Program and Inpatient Food Pantry, which improve the health and wellbeing of our patients beyond our four walls."
Isley reiterated that the rebrand does not change anything for local patients, hospital employees or medical staff.
“While the rebrand does not change any local operations or the relationship between Nash and UNC, it is simply the next step in UNC Health’s strategy to create a cohesive health system across the state and how we work together to prepare for the future of healthcare.”
